Starting a business takes a lot. First you need a good business plan. Then you need to think about creating your own niche, having a specific target market and making sure you deliver valuable services.

No matter what products/services you are offering, without a marketing strategy the chances of making profit is virtually impossible.

Having the right strategies to market your business has to answer the question. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with offers? 

What are the best marketing strategies that I can use?

 For your business to reach a wider audience and gain sales. Here are some strategies that you can adopt to help you.

Using Social Media

 Social media is one powerful marketing tool that we can’t do without. A lot of businesses have grown through consistent use of social media.

 You could either hire the expertise of a social media manager or handle it yourself. The most important thing is for you to be authentic, creative with your product/services, Post things that you find relevant and useful that would help your audience learn more about your business.

Email Marketing

One part of marketing that drives sales is email marketing. It involves sending automated messages telling users to subscribe to your mailing list so they can get updates about your new product release or offers. Use this to create a relationship with your customers, so be transparent and authentic as possible.

Be Strategic with Facebook Ads

One of the most useful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience easily.

The trick to getting great results isn’t just about click-traffic. You need to focus on conversions and re-targeting with pixels. Incase you don’t know how to install Facebook Pixel on your site, you have to learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.

Pixels track everyone who comes to your site, and you can build custom audiences around them.

Have a Lead Attraction

Find a good lead attraction to put out to the right audience which would enhance results. Identify a problem your customers face and try look for a solution using your lead attraction.

 When working on your lead attraction think about: What type of lead attraction can I build to solve problems my customers face?

This could either be in form of an ebook, a cheat sheet, a checklist, a video and many others.

Create Affiliate Programs

 Affiliate marketing is a strong tool that aids sales growth. Approaching the right partners might not seem easy, you have to be convincing enough and be good at marketing.

Build an affiliate program and start reaching out to potential affiliate who can assist you.

Content Marketing

 This is one of the best strategies to keep your audience engaged. It helps a lot with customer interaction because whenever someone wants to buy a product you offer, their mind automatically comes to you first because your company is a valuable resource and they understand your product.

To become resourceful, do your best to stand out at all times. Give reviews on your products, show how-to’s of your products through videos and pictures. Create content that would attract the attention of your audience.

Try as much as possible to draft out a plan, strategize and watch your business grow.


  • Kemi

    Great tips. Keep it up!👍

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