When entrepreneurs want to secure funding or attract potential investors or customers, they prepare a pitch deck; which brings us to the question of what a pitch deck is.
A pitch deck is a short and well detailed presentation usually created with PowerPoint, Canva and the likes, which is used to communicate with your audience an outline of your business idea. Pitch deck is used during meetings with customers, potential investors, co-founders and team members with the primary aim of informing them about your business plan in a way that they understand what you are trying to create or promote.

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It is advisable that founders have two sets of pitch desk; one to be sent via email which usually contains a lot of text. The second one is used to present to the audience in person and the of these best pitch decks are short, usually 19 pages with adequate visuals that capture your ideas. Before creating a pitch deck, you should establish the purpose of your pitch deck, the important information to be included in it and prepare the other documents you need.


A good pitch deck covers the following information;

Problem: The essence of building a startup revolves around solving a problem. A typical pitch deck should point to two or three problems your business aims to solve or the gap audiences are facing.

Market: Market size usually influences the investor’s decision sometimes. A small market is usually not attractive to investors. Your presentation should show the past market growth and future market growth.

Solution: In this part of your pitch, point out a clear solution that is understandable and straightforward. You can choose to identify several solutions and give the reason why you chose a particular solution. You should also focus on your drive and capability of solving the problem in question.

Product: This is where you show what you have been working; the means through which you want to solve the problem you are tackling. If the product is physical, add professional and clear photos of the product. If it is an online product, for example, a website or an app, highlight the features by taking a screenshot or embed a link for a virtual demo.

Traction: The main aim of a traction is to show the investors that they are not investing in a dead business or a business with high risk of failure. Show the market demand, sales you have made so far, your goals and steps to achieve them.

Team: This part should include your core team members, their qualities and how they are central to achieving your goal.

Competition: The essence of this part is to show how you are different from others in the game. Identify the unique features your business has and list them. You can also show the amounts the others have made so far and identify areas of improvement which your business aims to implement or has implemented.

Financials: This is one of the most important part of your pitch deck. Investors want to see your projected growth over the next three to five years with details of your business model and finances. You can also explain how you plan to achieve this economic value. It is advisable to use bar charts and colors to illustrate this point.

Amount being raised: This is the part where you show the investors the reason you need their help and justify what you plan to use the money for. Instead of specifying the exact amount you need, put the range of money you except from them, for example, 3million to 6million.

In conclusion, do not forget to input your contact information including your social media information if you have a large amount of followers. Also get someone to review your pitch deck before submitting or presenting it as they can help in identifying one or two mistakes you did not notice.

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